TV na web: onde devemos chegar? April 8, 2006
Posted by Saddi in : Web 2.0 , trackbackPesquisando sobre que rumo deve tomar o consumo de vídeos na internet, li hoje 3 posts bem interessantes sobre o assunto. Seguem abaixo os links, com alguns trechos de cada post, mas pra quem se interessa pelo assunto, vale a pena ler o texto completo.
Todos em inglês.
Following the Rich Media money
Escrito por Mark Cuban, co-fundador do Broadcast.com em 1995 (vendido para o Yahoo! em 1999).
“The reality of TV viewing is that people watch the same 15 to 20 channels over and over. They arent going to sit in front of their computers and look for video to replicate the experience of sitting on the couch or laying in bed. What we did learn at Broadcast.com, is that people will search, even if it takes some work, to find things they are passionate about that aren’t on TV.”
“On the net, the value is in the network aggregator. On tv the value is in the show.”
Viewing habits shift into the bedroom
É necessário ser cadastrado no site para conseguir ler
“Bedtime is the peak viewing period for people downloading TV and radio shows, according to the results of the BBC’s trial of its Integrated Media Player. Among computer users who took part in the trial, on average 6% of their total consumption of BBC output came via the iMP, which allows TV and radio programmes to be downloaded and watched for seven days after their initial broadcast. The research also showed that most viewing took place between 10pm and 11pm, whereas the traditional peak time for viewing of linear TV channels is between 7pm and 10pm.”
Quick observations on TV distribution…
Escrito por Tom Coats, do Technology Development Group do Yahoo!.
“I observed today that it’s now possible in the US to not only buy individual episodes of Lost via iTunes but that the Season Pass functionality now includes automatic delivery of all future episodes of the show for a massively decreased total price of $35 (about £20) rather than for the nearly $50 that it would cost to buy each individually.”
“… Battlestar Galactica in the US is run with a note onscreen reading, “Buy this episode tomorrow on iTunes”.”
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